How a blog post goes from idea to published — the simple version. Everything lands as a WordPress draft first; nothing publishes without a human OK.
This is how Blog works today. Where it's going lives in the Redesign Map and Blog Brief.
Where a post starts
Blog Calendara scheduled topicAd-hoc topicoff-schedule, custom keywordYouTube to Bloga video becomes an articleContributorsguest PDF → attributed post
The flow
1
Start
Pick a topic, drop a YouTube link, or upload a contributor PDF.
You
→
2
Generate
Gemini writes the outline, the full article, SEO metadata, and a featured image.
Gemini · Anthropic fallback
→
3
Review
You edit and approve. This is the sign-off gate.
You
→
4
Publish
One click pushes it to WordPress with the right author attribution.
WordPress
→
5
Synced
Status and the live WordPress link sync back into the calendar.
WordPress
Vendor names shown here are internal only. Customers never see them.
Status lifecycle
TodayPending→Generated→Published
RedesignDraft→Review→Schedule→
Generated means a draft exists and is waiting on your review — it only becomes Published once you approve and push to WordPress. Image mode is per-post: All images · Featured only · None.